Thursday, 2 February 2012

Komen: The Canadian Connection, Part II

Back here we asked what the connection between the Canadian Breast Cancer Foundation and the Komen Foundation might be.

Here's its answer on Facebook
Hi everyone,
We’ve received some requests for information on our relationship with U.S.-based Susan G. Komen For The Cure. In 2009, the Canadian Breast Cancer Foundation formalized our process for sharing corporate fundraising partners cross-border. For example, if a U.S.-based corporate partner of Komen’s was interested in supporting CBCF in Canada, or vice versa, the agreement outlines how those connections would be made. We in Canada make our own assessment of whether a potential partnership makes sense for us. That is the extent of our formal agreement. While we welcome the opportunity to collaborate and share best practices with Komen and all breast cancer charities in Canada and around the world, we do so informally and we all make decisions on priorities and policies independently. All money raised by CBCF remains here to support our vision of creating a future without breast cancer.

OK, then. Just latching on to successful fund-raising strategies, while still partaking in exploitative pinkwashing. Though, as I said then, the Canadian national sponsors, with the exception of Revlon, seem not quite as evil as Komen's.

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