But they don't want us to know.
Pro Life BC has undergone a name change, one that may forever change the image and general perception of the pro-life organization.
Only time will tell whether the name Signal Hill has the impact members are hoping for: to break through the obstacles that keep pro-life messages from being heard.
Natalie Hudson of Signal Hill said "the name is non-specific and has no direct association with any pro-life-related agenda. It represents an idea of clarity, poise, singular intent, and mission; while at the same time drawing enquiry, and promoting open dialogue with the population."
Terry Williams, chairman of the board, said during the introductory speech that "the main mission of Signal Hill has not changed: we hope to change a culture of death to a culture of life."
The organization hopes that the re-branding will open doors that have formerly been closed. It hopes to eliminate the barriers that arise from preconceived misconceptions so that the message of life can be heard and understood across all levels of society.
Borkowski said their objective is to work with every group and every pro life person to actually get the message to the people who need it the most.
"It's the great undecided that we are trying to change," he said. "They are the friends of strangers who don't quite know where they sit on these issues. After all these years it may sound strange that people haven't made up their minds, and depending on who they are talking with, can sound either sort of pro life or sort of pro-choice."
Signal Hill believes that with a language that is reasonable and "hip," intelligent, and compassionate, they can win the space and help teach others how to get there.
OMFG! Reasonable and 'hip'!
I tell you, these fetus fetishists are a laff-riot.
UPPITY-DATE: In the comments, JJ suggests we refer to this gang as 'The Signal Hill/BC Pro-life' for purposes of truth in googling. ;)
MORE UPPITY-DATE: Go read the Super Sleuth, JJ herself on this. Wot fun!
YET MORE UPPITY-DATE: Canadian Cynic weighs in. :D