Then upon second thought it makes sense, in the way Casablanca was immortalized by dialogue such as "... it doesn't take much to see that the problems of three little people don't amount to a hill of beans in this crazy world."
Only in this crazy world, Burger King, the ...
mass purveyor of grilled meat is offering, for a limited time, something even better than their usual piles of beef patties [to] men ... the chance to smell like their favourite meat snack with the launch of Flame ...
The company describes Flame as "the scent of seduction with a hint of flame-broiled meat".
Flame is not for vegetarians. Sorry. You guys will have to mob Le Commensal to demand the creation of a cologne with a distinctive aroma - roasted garlic hummus no doubt.
One does wonder how PETA will react to this outrage.
Me, I worry about whichever demographic that happens to be the focus of BK's marketing. Will this will lead to more gender confusion, the bane of Blob Blogging Wingnut's existence?
Who will wear the Flame in the family? Women, to keep the romance in their marriage
fresh tasty and ... errr, subliminal? Men, to signal that they are the hunters who bring home the bacon, cheese and delicious seasoning?
It sure gives a new meaning to the expression "hunka-hunka burning love", doesn't it?