Showing posts with label Lee Valley. Show all posts
Showing posts with label Lee Valley. Show all posts

Tuesday, 23 November 2010

Only in Canada You Say?

I was just at Lee Valley. (Sweetie, stop reading NOW.) While I was waiting for the guy to come back with the thing I wanted, I noticed a bucket full of these little gizmos on the counter.



What the heck are they? I wondered. Then read.

Well, of course, they are Rim-Rollers!
This product makes it easy to check for prize statements hidden under the rims of paper coffee cups in various contests. Essentially a curved clip with two integral (covered) blades, it slices the cup rim twice (1-1/8" apart) when pushed down, and an internal lip unrolls the paper edge when it’s pulled up. Push, pull and you’re done. 2" high, 1-1/2" wide, with an attached split-ring.

The blurb on the bucket wasn't nearly as fulsome as that, just pointed out their purpose and that they were invented in Ottawa.

I was laughing when the guy came back. He told me he'd had a customer from somewhere in the Excited States, who, after being enlightened as to the gizmo's purpose, asked: 'Why in the world would anyone want to roll up the rim on their cup?' The Lee Valley guy had to explain the whole Timmie's thing to him.

I love Lee Valley. Go read the whole description of the gizmo. I mean, only a Lee Valley copywriter could stretch a write-up of a rim-roller to that length.

I might go back and buy a few (more than 5 and they're only a toonie each) to send to friends and family in the US.

(Sweetie, you didn't stop reading, did you? Ha. You are not getting a rim-roller.)