Fur flew, the claws came out and by the end of it all, a large hairball had been coughed up.
Though it all started innocently enough with a text message, not even a tweet.
"Thatcher has died".
That texting triggered a cascade of embarassing communications which ended with an ailurophobic remark.
Had it not actually happened, one might assume it was a brilliant Monty Python sketch, just as memorable as the dead Norwegian Blue parrot.
But it did and it was reported by the BBC in its characteristic pithy style.