Think Before You Pink.

We sort of fancy the colour, here at DAMMIT JANET! - especially the shocking shade associated with Elsa Schiaparelli.

What we don't fancy is the glurge associated with the pink ribbon campaign.

And thus we are linking to an excellent post Zoom wrote at her blog Knitnut last March.

More to consider from The Canary Report:

I fully support Breast Cancer Action, an organization based in San Francisco helping to transform breast cancer from a private medical crisis to a public health emergency. And I love their Think Before You Pink campaign that “calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.” Think Before You Pink also highlights “pinkwashers”—companies that “purport to care about breast cancer by promoting a pink ribbon campaign, but manufacture products that are linked to the disease.”

Linked, as in statistically linked - but cause-and-effect has yet to be scientifically demonstrated because little funding is awarded to this type of research.