Well, it seems it has gone the way of the dodo.
I emailed an editor pal with the news who replied:
Yeah, I heard just earlier. I think they must have lost the naming rights. I expect it to be rebranded the HSBC comma or TD Waterhouse comma.
Jeez, but we editors are a cynical bunch, ain't we?
UPPERDATE: Reprieve! Rule change is just for PR dept. But still one wonders, WTF?