That was a Rovian statement, with all it implies of dirty tricks, amoral tactics, unlimited resources and murderous intent.
It was said by a guy who is the CEO of a *polling firm* - Campaign Research of course. It appears some legitimate pollsters are rousing themselves from their state of stupified complacency to investigate complaints against this little shit and his odious actions.
From polling methods described as “reprehensible” by the Commons Speaker, to some questionable polling in the federal and provincial elections, Canada’s public-opinion research industry has faced its share of controversy in the past year.
One big test case is looming immediately — an investigation by the Market Research Intelligence Association into the activities of the polling firm Campaign Research, which conducted a survey in the Montreal riding of Liberal MP Irwin Cotler that earned a slap from Commons Speaker Andrew Scheer.
If MRIA finds that the firm breached its standards — a charge that Campaign Research vigorously denies — this would be a first for the Canadian polling industry.
The call for stricter measures on how polls are conducted and reported is coming from some leading pollsters, who worry that the credibility of their business is getting dragged down by lax or controversial standards in Canada.
“I’m a little disgusted; no, make that a lot disgusted,” says Darrell Bricker, CEO of Ipsos, who wrote an open letter to Canadian journalists last fall, warning of the growth of sketchy practices in political polling.
Too little, too late.